Choosing Wisely campaign launches today in the UK – 24th October

Choosing Wisely has officially launched in the UK. The initiate which was started originally in the US and Canada is now in the UK.

It was launched by The Academy of Medical Royal Colleges to promote conversations between doctors and patients. The aim of the programme is to help patients and their clinicians choose care that is:

  • Supported by evidence
  • Not duplicative of other tests or procedures already received
  • Free from harm
  • Truly necessary
  • Consistent with patients’ values

The official Choosing Wisely Twitter page was up and running last week but the official Choosing Wisely UK website was only launched today.



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